The Recurring Revenue Workshop™

Free Live Training Starts In:

How Video Agencies Escape the Feast-or-Famine Cycle
(By Building Retainers That Actually Last)

Discover how strategy, production, and activation work together to create retainers clients actually stick with without chasing one-off projects.

Register For The Free Live Workshop

Wednesday, 11 February @ 8:00 AM AWST

Why Most Videographers Stay Stuck in the Feast-or-Famine Cycle

The Problem

Most videographers don’t have a skill problem.
They have a business model problem.

One month you’re flat out on shoots.
The next month you’re refreshing your inbox, wondering what happened.

You land good clients.
You do solid work.
They’re happy…

And then the project ends.

No continuation.
No momentum.
No reason for the client to stay.

Here’s what’s really happening:

❌ Your work is positioned as a project, not an ongoing lever for growth
❌ Clients don’t understand what they’re paying for after delivery
❌ You’re valued for output, not for impact
❌ Retainers feel vague, hard to explain, or forced
❌ Even “monthly” clients quietly churn after a few months

So you end up back where you started:
Pitching.
Quoting.
Resetting every month.

Not because you’re bad at business —
but because no one ever showed you what actually makes clients stick.


The Real Issue (Most People Miss)

Retainers don’t fail because of pricing.
They fail because they’re built without a clear underlying structure.

Most video retainers are just:

  • “X videos per month”

  • “More content”

  • “Ongoing support”

Which gives clients no real reason to stay long-term.

When there’s no strategy, no activation, and no clear role your work plays in their business —
retainers become optional.

And optional gets cancelled.


The Solution

Clarity.

In this 2-hour live workshop, you’ll be walked through the Recurring Revenue Blueprint™ — the underlying model behind video retainers that last years, not months.

Instead of tactics or templates, we’ll break down:

✅ Why successful retainers are built on three non-negotiable pillars
✅ What clients actually need to feel in order to stay long-term
✅ How strategy, content, and activation work together (not separately)
✅ Why most retainers quietly die around month three
✅ What makes a client feel like cancelling would be a mistake

This workshop is about understanding:

  • What role video should actually play in a client’s business

  • Why more content doesn’t equal more value

  • How long-term retainers are designed from day one

So you can stop guessing — and start building retainers that make sense.

Important: What This Is (and Isn’t)

This is not:

  • A “plug-and-play retainer template”

  • A pricing cheat sheet

  • A sales script workshop

This is:

  • A clear breakdown of how retainers actually work

  • A framework you can apply to your own offers

  • The thinking behind retainers that clients don’t want to leave

If you’ve ever thought:

“I know retainers are the answer… I just don’t know how to structure them properly.”

This workshop is for you.

In Just 2 Hours, Here’s What You’ll Walk Out With…

This isn’t theory. It’s a focused workshop designed to break down how successful video retainers are actually structured so you can stop guessing and start building something that lasts.

The Recurring Revenue Blueprint™

Learn how to think about:

  • The 3 core pillars every successful retainer needs

  • What each pillar is responsible for (and what it’s not)

  • Why missing just one pillar leads to churn, burnout, or one-off work

This is the foundation everything else in the workshop is built on.

What Strategy Actually Means in a Retainer

Learn how to think about:

  • Who the retainer is really for

  • What the ongoing focus should be

  • Why most retainers fail before month three

This gives you the thinking framework behind retainers that last years, not months.

What You Actually Produce (and Why It Works)

Break down:

  • The role of long-form vs short-form

  • Why “more videos” isn’t the answer

  • How production fits into a monthly model without burnout

  • You’ll see how successful agencies structure production without becoming content factories.er

How Retainers Actually Drive Ongoing Value

Understand:

  • Why results ≠ just views

  • How activation creates momentum and buy-in

  • What makes a client feel like canceling would be a mistake

This is the difference between a client staying 3 months vs 3 years.

Ready to Build Predictable, Recurring Revenue?

Most video agencies don’t struggle because of their work they struggle because they don’t have a retainer model that keeps clients engaged long-term.


In this 2-hour workshop, you’ll see how successful agencies structure retainers that last years, not months.

Meet Your Instructor

Ayrton Sudholz is the founder of Video Agency OS, Australia’s leading coaching company for video agency owners who want predictable, recurring revenue not one-off projects.

Through Video Agency OS, Ayrton has coached 250+ video agencies worldwide, with clients scaling to six, multi-six, and seven-figure businesses by building retainers as the foundation of their model.

Video Agency OS is known for its systems-first approach helping video agencies install clear strategy, sustainable content delivery, and activation frameworks that keep clients paying month after month.

In addition to online programs, Video Agency OS runs live workshops and in-person events, working closely with agency owners who want to scale to $30K–$50K+ months without burning out or turning into content factories.

This workshop isn’t about tactics or trends.

It breaks down the Recurring Revenue Blueprint™ the exact framework Video Agency OS uses to help agencies:

- Sell retainers at $3K–$5K+ per month

- Increase client lifetime value

- Build relationships that last years, not months

If you’re done guessing what makes clients stick, this training will show you the model behind it.

Hear What Our Clients Have To Say:

Nelson Ferreira – Vibez Creative

“Went from $8K/month struggling to find consistency, to $64K/month in less than a year, signing high-ticket retainer clients directly from ads.”

👉 Watch how he scaled using retainer clients from ads.t.

Guillaume Cornet – Bluu Media House

“Started from $0 revenue, built his agency to $50K/month within 12 months, and is now on track to scale past $100K/month.”

👉 Watch his story to see how he made the leap.

Flynn Graham – Wildkind Studio

“Scaled from freelancer to consistent $40K months in just 12 months — transforming his solo hustle into a full video agency.”


👉 Watch his journey to see how he scaled.

Andrew Murphy

“Built a $30K–$50K/month video agency with predictable clients after years of relying on referrals and partnerships.”

👉 Click play to hear how he built consistency and scale.

Zac King – Zac King Productions

“Scaled from $8K/month to $50K/month in less than 4 months by locking in high-ticket retainers and building consistency.”

👉 Click play to see how he did it.

Ross Dwyer – Do Good Studio

“Went from under $2K/month to $20K/month in predictable recurring revenue in just 6 months — while building a lean agency model.”

👉 Watch his story to learn how he made the jump.

Kasey Flynn - kollective Productions

“Closed $15K in sales within the first 14 days of joining, signing new clients directly from ads.”

👉 Click play to see how he landed fast wins.

Alan Howle - Triple Effect Video

“Went from inconsistent leads to a predictable pipeline — with new clients coming in every month.”

👉 Watch his story to see how he turned it around.

Nathan Berenger – Think Loud Creative

“Jumped from $2K/month to $15K/month in less than 4 months, signing consistent new clients directly from ads.”


👉 Click play to see how he scaled so fast.

Michael Hatcher – Zocc Media

“Picked up 7 new clients in just 4 months — and now works with them on a regular basis.”


👉 Click play to see how he built long-term momentum.

STILL GOT QUESTIONS?

Frequently Asked Questions

Is this a sales pitch?

No.
This workshop is about breaking down how recurring video retainers actually work not selling templates or scripts.

You’ll learn the underlying model behind retainers that last years, not months.


There may be a next step mentioned at the end for those who want help implementing but the workshop itself stands on its own.

Is this for beginners or more established video agencies?

This is best suited for:

Freelancers and agencies doing client work already

Anyone tired of one-off projects and feast-or-famine income

Video business owners who know retainers are the answer but haven’t cracked them yet

If you’ve never worked with clients, this will still be useful but it’s not a beginner “how to start” workshop.

Will we build a retainer or get scripts during the workshop?

No.

This workshop focuses on:

The structure behind successful retainers

Why clients stay (or leave)

How strategy, content, and activation work together

You’ll leave with clarity and a workbook — not a done-for-you offer or script.

I’ve tried retainers before and they didn’t work — is this still relevant?

Yes especially if they didn’t work.

Most retainers fail because they’re built around:

Output instead of impact

Deliverables instead of outcomes

“More content” instead of momentum

This workshop explains why that happens and how successful agencies avoid it.

Is this live? Will there be a replay?

Yes it’s live.
And yes a full replay will be available if you can’t attend live.

Will there be live Q&A?

Yes. We’ll open up time at the end of the workshop for live Q&A, so you can ask questions specific to your video business, retainers, and situation.

This is where a lot of the clarity clicks.

© Video Agency OS 2026 / All Rights Reserved

Disclaimer:

This site is not a part of the Facebook™ website or Facebook Inc. Additionally, this site is

not endorsed by Facebook™ in any way. FACEBOOK™ is a trademark of Facebook™, Inc.


Refund Policy: Due to the limited nature of this event, no refunds will be issued for change of mind or inability to attend. However, a credit may be applied toward future events if you’re unable to attend.


Need Help? Email: [email protected] Or message Ayrton directly on Instagram:

@ayrtonsudholz